White Hot: The Rise & Fall of Abercrombie & Fitch

This documentary delves into the meteoric rise and subsequent decline of the iconic fashion brand Abercrombie & Fitch, exploring its cultural impact and controversial business practices. Through interviews and archival footage, the film examines how the brand’s marketing strategies and exclusivity contributed to its success and eventual backlash. Directed by Alison Klayman, the film provides a critical look at the brand’s influence on fashion and society. For those interested, it can be viewed on Soap2day for free.